About GoTo10


This website is the product of many jaded and cynical trips to art shows. I’ve been to dozens upon dozens of art shows on all continents. I’ve been to Africa, Middle East, Asia, North and South America and Europe. It gets old. Art shows look like they basically came out of some sort of template. It’s as if the same people put on the same show year after year, quarter after quarter. You might be thinking that the artist’s name change and they do. But the core or the soul of the typical art show is basically not much different from a can of sardines.

Sure there’s a nice design. A lot of it is using edgy composition. Even the invitations to art shows may slap you across to face or offend you and seem almost obscene or obnoxious. But when you go to the art show, you are treated to the same stuff. In fact, I’ve gone to so many of these things that I feel like I’m getting ripped off. At the back of my head, I knew it’s going to be the exact same show as the last quarter except the packaging is different.

It’s kind of like buying a can of sardines. It’s the same fish, the same oil, the same tomato sauce, the same cooking style and the same taste. But the can changes designs. As you can probably tell, this gets old really quickly. In fact, it might even get downright insulting. Obviously, the assumption is people won’t be able to tell. Talk about insulting. Talk about adding insult to injury when some pretentious slob with an overpriced English degree from Harvard writes the liner notes or the show description.

This is where it really gets offensive. Why? Despite the seemingly rebellious or cutting edge pros, they’re selling the same exact pile of garbage. It’s like putting new lipstick on a pig. It’s still a pig at the end of the day, but to make matters worse, you keep showing the same pig quarter after quarter, show after show. Art shows look like they basically came out of some sort of template. It’s as if the same people put on the same show year after year, quarter after quarter. You might be thinking that the artist’s name change and they do. But the core or the soul of the typical art show is basically not much different from a can of sardines.

This website tries to break away from that. It creates something new. We focus on the festival and the art happening. I know that the word “happening” has been kind of beaten to the ground ever since Andy Warhol made it a household word in the 1960’s. But believe me, the whole idea of a spontaneous, organic, all natural happening is as relevant now as it is in the 1960’s. It’s exactly the kind of movement the art world needs to not just thrive today, but to remain relevant. Make no mistake about it there is a lot of pressures going against the art movement in many parts of the world. Key adjustments need to be made in the here and now to prevent upcoming disasters to the scene.

Do your part. You’ll only thank yourself for it later. Every little bit helps. As the old saying goes, when everyone looks at a situation as DO OR DIE, things happen and they happen quickly.