How to Promote Art Festivals on Social Media


One of the most effective ways to earn a living facilitating art festivals in your local area is through local commotions. In this blog, we focus on art festivals in Poitiers, France. But let’s get real. You can do this pretty much anywhere.

Now, here’s the thing, you have to make sure that you hold the festival in a big enough region where people are interested enough about art. A lot of people talk a big game about art. After all, people want to seem sophisticated, educated and they want to project to the world that they are quality, refined and sophisticated people. One of the best way to do this is to say that you like art because the moment you say you’re into art, people sit up and pay attention.

A person who works with their hands usually do not like art. Again, this is just a stereotype. People who are struggling to find their next meal or to put food on the table couldn’t give a damn about art. Again, this is generalization. This is the general rule.

Usually, when you come from money or you come from a sophisticated upbringing or from a long line of very educated people, you develop a fondness for art. People talk a big game about their art interest. Don’t get fooled by this. You might be living in a town or city where almost everybody says they’re all about art and they love Andy Warhol and they’re all about Picasso and on and on.

So when you hold an art festival and nobody shows up, you realize that people often talk big, but they don’t walk their talk. You have to test the real demand for art in your area and then use those same people that you created a focus group on and ran polls on to share the word on social media. If you do this right, which is really not rocket science, you can get a nice turn out.

At first, you probably would want to just break even. But eventually, the art festival can make real money. We’re talking about easily hundreds of thousands of dollars. Of course you should use this to foster even more art awareness so that up and coming artists get the word out as well as people getting real value for their hard earned money.

The last thing that you want is to turn an art festival into just another tired money grabbing art show. That’s the last thing the world needs. You need to hold an art show just like you need an extra hole in your head. It’s a waste of time and it’s a complete and total rip off.

Instead, hold an art festival. The best thing about an art festival is it is an organic and dynamic social experiment. Every art festival has to be different from previous art festivals, otherwise, it’s a show. You have to focus on the people you invite, the theme and the artists that will be part of the equation. But just like holding a party, it’s never the same each time you hold it.

Instead, hold an art festival. The best thing about an art festival is it is an organic and dynamic social experiment. Every art festival has to be different from previous art festivals, otherwise, it’s a show. You have to focus on the people you invite, the theme and the artists that will be part of the equation. But just like holding a party, it’s never the same each time you hold it.

That’s what makes it exciting. I was good friends with the DJ and a party promoter in college. What I loved about hanging out with those guys is that each and every planned party is different from what went before. This is what makes it exciting.

We’re not just talking about inviting different people who bring different drugs. I’m talking about just a completely different vibe. It really is quite an amazing experience because if you’re looking to foster a true appreciation of the art scene in your local area, you really have to focus on a festival arrangement. It has to also be conducive to a real spiritual release.

Believe it or not, art is supposed to make you free. That has always been its historical role, but a lot of people think that modern art is all about money. That really is a shame because the more people focus on the money, the more the freedom component is taken for granted. This is really too bad because art has always been the gateway to higher states of consciousness. Its always been the escape people had from harsh political realities and economic deprivation and uncertainty.

It really does create some sort of communication gateway between us living our daily grind and experience and out better angels. All of us have dreams of a better life. All of us have hopes and aspirations. All of us wish that we are free of many of our limitations and art is a great conduit for that. Don’t miss that. Don’t rip that away. Don’t process the whole art festival experience in such a way that you desensitize it or neutralize the core experience of art festivals that are truly worth attending: freedom.